Johari Style Challenge

Wednesday, February 13, 2013

At the beginning of the year I decided that I needed to discover more ethical fashion brands. I shop second hand a lot of the time but I felt my knowledge of ethical fashion brands was somewhat lacking.

So, when I saw Ceri (a lady that could certainly teach me a great deal about ethical fashion brands) had entered the Johari Style Challenge, and I'd discovered more about them, I was keen to get involved.

Please excuse the copy and paste but here is what Johari is all about...

'Johari is an ethical fashion brand, our philosophy is simple; we passionately believe that fashion should be ethical, stylish and beautiful. Johari, which means ‘something precious’ in Swahili, makes stylish beautiful clothing and accessories. Every item is handmade in Kenya by Social Enterprise Johari Designs. 100% of the profit made by Johari and Johari Designs helps to fund the Johari Foundation’s Miale Programmes that supports children and young adults towards a better future by helping with education, vocational, social and basic needs. Buying Johari products helps to empower vulnerable young adults to build a living for themselves and their families.'

To participate all I needed to do was choose an item from their online shop, which they then sent to me, for a week, so I could style it and pop it on this here blog.

I chose the Neema Dress.

Outfit 1
With snow on the ground I decided to layer up for a daytime outfit. The dress sits nicely over skinny jeans and looks great with a long sleeve t-shirt underneath and a scarf to finish. Of course, you could easily swap the jeans for thick tights for a slightly different look, but I have to admit I was wearing tights for warmth underneath anyway!

Outfit 2
For something smarter, I added a bright cardigan, black opaques and wedges. I considered a belt but I didn't want to obscure the gorgeous Masaai face print on the front.

Outfit 3
As an evening option I opted for red hoisery, metallic sandals and a structured jacket. I think this is my favourite outfit of the three as the print gives an unusual twist to the LBD, making for an altogether more interesting outfit.

The dress arrived beautifully wrapped in tissue and a bow, inside a handmade and recycled bag.

I'm a big fan of what Johari have set out to do and the clothing range, whilst limited, is lovely. I also really like the range of accessories, in particular the Tabaka Necklace, which I think would look great with the Neema dress.

Which is your favourite piece from the collection?


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  1. Ceri is amazing, I've had the pleasure of meeting her too :) Love the dress you chose, you look lovely x

  2. Sounds good! I like ethical brands- People Tree and Nomads are the only ones I actually own anything from though!

  3. Such, bold pretty choices for your dress!

  4. Aww thank you for your lovely comments. I can't believe I have only just seen your post. I really love that dress! Also love the way that you have styled it.

    1. Thank you, I wouldn't have known about it if I hadn't seen your post. I'm still hankering after that necklace!


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